Products shaped by your demand.
Making gear people want, in quantities that make sense, is better for everyone. Especially the planet. Each time we develop a new product, we make very limited quantities to reduce waste through over production, and once they are gone, they are gone for good. We’ll give you early access to pre-order it at a discount when you sign up for SMS. We think this way of doing business is core to our mission of being a truly circular product brand.
Customer reviews
Super soft and durable. My go-to for long days on the water.
Feels like armor against the sun but breathes like air.
I wear this for fishing and hiking – it's incredibly versatile.

what goes around should come around
By using renewable materials, recycling and refurbishing wherever possible, and working only with ethical manufacturing partners that pay their employees a living wage and care about reducing their own environmental impact, we’re constantly working to keep circularity rooted into everything we do.

apparel made right to protect what’s left
The wellbeing of the planet, and the people who make our gear, is just as important as the products we produce. Putting social and environmental justice at the core of our business ensures the outdoors, and our gear, will stay stronger for longer.